#GivingTuesday Shines in Its Second Year
By Tara Guastella
Yesterday was Giving Tuesday, the official kickoff to the holiday giving season. After Black Friday, Small Business Saturday, and Cyber Monday, I am glad to finally see a day in honor of charitable giving!
In its second year, Giving Tuesday seemed much larger and more diverse than last year with a wide range of charities devising unique ways to raise funds. According to one report, donations nearly doubled compared with last year.
I have been looking forward to Giving Tuesday since July. Yet over the past week or so, I began to worry as I started to receive countless emails and updates in my Facebook and Twitter feeds about Giving Tuesday from every charity I have ever heard of. I wondered if HHF would get drowned out by larger, more well-known charities like American Cancer Society or The Boys and Girls Club.
People always tell me that I worry too much. And, in this case, they were right. I am proud to report that yesterday HHF received the largest amount of individual donations in one day ever (with the exception of December 31)! Since this was HHF’s first year as an official partner of Giving Tuesday, we are thrilled at the support our community has shown in support of a cure for hearing loss and tinnitus.
HHF’s National Junior Board celebrated Giving Tuesday by hosting the second annual “Hear, Hear for Holiday Cheer” benefit at Connolly’s Pub in NYC last night. Over 100 attendees enjoyed free beer and wine, fun conversation, and great raffle prizes. Raffle items included a DASHA wellness package, tickets to a New York Giants football game, a photography session with a top NYC photographer, and multiple trip packages to Antigua, Barbados, Panama, and much more.
Now that Giving Tuesday is over, I can look forward to making next year even better and more successful for HHF!